About Us

As small business owners, we bring a wealth of experience and knowledge for the benefit of the community and each other.

Board of Directors

Meet the Board of Directors of the Licensed Short-Term Accommodators of Prince Edward County:

Davelle Morrison, President & Chair

Davelle Morrison has a Bachelor of Commerce degree from McGill University in Management Policy & Finance. Watching her mother use equity to buy bigger and better houses has inspired her pursuits to become a successful real estate investor. Davelle Morrison co-owns a number of properties including the Mary Street Guesthouse with six guest suites and a four-plex in Picton for long term rentals. She’s a top agent with Bosley Real Estate Ltd., Brokerage and sits on the Board of Directors for the charity, Beautiful World Canada. Davelle has been featured in Canadian Real Estate Wealth magazine and has co-authored the best-selling book titled, Success Today with Best-Selling author and speaker, Brian Tracy. Ms. Morrison is regularly interviewed on BNN Bloomberg, CTV News Channel & The Globe and Mail and has appeared on Holmes And Holmes on the DIY Network in the US and HGTV in Canada.

Ben D’Avernas, Treasurer

Ben d'Avernas is retired & living in Picton with is bride, also retired. Previously he was a bookkeeper & tax specialist who ran his own accounting practice in the Leslieville 'hood of East Toronto for twenty two years. Other then the treasury duties with the group, he cycles, hikes, takes pictures, welcomes guests at A Town & Country Residence & does reno work around the house.

Dan Hadad, Director

Dan Hadad has been an agent of advocacy and change across a range of industries throughout his career. He currently serves as the Director of Innovation with Sinai Health Foundation, where he aims to open new markets and channels to diversify revenue growth for Sinai. Prior to his work in healthcare, Dan has acted as both consultant and in-house lead on innovation strategies for several organizations. Dan has studied Business Innovation at the University of Toronto, and is also the co-owner of Welcome to the Dans.

Joshua Linde, Director

I’m Joshua Linde (He/Him) is a proud homeowner in Prince Edward County. Born and raised in Vancouver, I love connecting with the land I reside in and its community. The rolling hills, water views and the friendly folks are what helped me decide to purchase my first and only Ontario home here. As I stay busy with a startup in beverages I love to host visitors to share the county I fell in love with when I am not here.You will probably catch me at one of the local breweries or coffee shops as I tend to chat a lot, or walking our dog Bosco down the millennium trail.  My career as a restaurateur draws me to the true terroir and county culinary philosophy.I am proud to be a member of such a vibrant community and all the tumult that growth brings and aim to support that growth over the coming decades.I hold a Red Seal Chef Certificate from the Apprenticeship board of British Columbia (ITA) and have managed teams of up to 200 from executive chef and general management roles. As owner and Principal of Walter Craft Caesars in addition to being involved in all aspects of the business I oversee all trade marketing, licensee sales and consumer engagement

Lilian Allen, Director

Lilian Allen (she/her) is a University of Toronto trained Neuroscientist with specialization in the field of Mental Health and Addictions. With over 15 years in the health, safety, and wellness space, Lilian has spent her professional career leading and implementing transformation at large public sector hospitals including CAMH, and Sunnybrook Health Sciences Centre. Lilian has also supported provincial government agencies in strategic design and change management efforts and is the co-owner of the Picton Place with her dashing partner.

Lilian loves exploring the world, meeting new people, and building relationships. She also loves helping others enjoy their vacations and stays at her part-time STA.

Finally, Lilian carries with her a passion for giving back, community investment and social responsibility including strong leadership in the space of female empowerment and career coaching, health promotion, and wellbeing. She also likes dancing like no one is watching. 

Matt Pennock, Director

Matt is a full time resident of Prince Edward County and has been for the last 25 plus years. He spent his teen years in his family home in Wellington, and now resides with his wife Nicole in the Consecon area. He has an extensive background in the service industry as a former territory manager for Labatt Breweries and for the last 10 years has successfully run his own construction company which focuses on work in Prince Edward County. He & Nicole own and operate the Kellar House by the Dunes, and have happily welcomed guests there for the last two years. Matt has been a long time proponent of all that Prince Edward County has to offer to those who want to visit, and the creation of the Kellar House was a natural extension of that. Matt has a stepson that attends CML Snider Public School in Wellington. He and Nicole also have a toddler that keeps everyone on their toes.

Mike Amos, Director

Mike is a full-time resident of the County. He and his wife Denise own and operate 10 rental units in the Picton area, with 6 being offered to short term guests. Prior to retiring in the County, Mike was the Founder and CEO of a venture-backed, global, category-leading software company that was sold in 2013 to a US competitor. Mike has also held numerous senior management level positions in Fortune 500 companies (Dun & Bradstreet, PepsiCo, Loblaw Companies and Brookfield Properties). 

Mike has a passion for giving back the community as a board member (U of T College of Electors, Regent Theatre etc.) and as an advisor to growing technology companies (MaRs Discovery District, Venture Lab and Launch Lab). He and Denise have three children in university and cat named Stevie that thinks she is a dog. 

Muzafar Malik, Director

Muzafar and his partner Hanna own The Wellington House in Prince Edward County. We purchased the property as a second home for our family and share it with our guest, so we may afford to retire here one day. We love the community and everything The County has to offer. Muzafar has a post-graduate degree from Sheridan College in Film. He works as a content and events producer for small start-ups to large enterprise organizations. He also has produced the feature film, Webdultery and has worked on countless other projects that have gone on to receive numerous recognition. He is sits on the Board of Directors for his condo corporation and is a member of the Canadian Marketing Association.

As representatives for Licensed Short-Term Accommodators, we will use our collective voices to ensure that all stakeholders in the County - council, local residents & other tourism related businesses – benefit and community concerns are heard.

Have questions about running an STA in PEC? We're here for you.